7 Books on Logos and Visual Identity

A guide to creating lasting connections to customers.

More than a catchy name, a jingle or a style, branding helps companies communicate core values and benefits that resonate with their intended audience.

…branding is about creating and sustaining trust it means delivering on promises. It’s a demonstration of who and what you belong to, and in a world that is increasingly competitive.
— Wally Olins

Read on to find more perspectives on all aspects of branding — from visual identities to delivering memorable messaging.

1. Logo Design Love (David Airey)
A practical guide for iconic brand identity from start to finish, which delves into managing how to work with clients.

2. Designing Brand Identity (Alina Wheeler)
An essential resource on the deconstructed branding process for your whole team alongside many illustrative examples.

3. Identity designed: the definitive guide to visual branding (David Airey)
A case study approach to teach you how to create compelling visual identities.

Credit: Branding: In Five and a Half Steps

4. Branding: In Five and a Half Steps (Michael Johnson)
A different viewpoint that delves into how the process of brand strategy leads to design decisions.

5. Made to Stick: Why Some Ideas Survive and Others Die
(Chip Heath and Dan Heath)On communicating core ideas that are memorable, credible and engaging.

6. Trademarks & Symbols of the World (Yasaburo Kuwayama)
An organized reference book with trademarks and symbols for all your inspiration needs.

7. Signs and Symbols: Their Design and Meaning(Adrian Frutiger)
This book goes into the basic principles and theories of universal shapes from a renowned Swiss type design legend.

Bonus

Draplin Design Co.(Aaron James Draplin)
Showcasing the work, inspiration, stories behind Aaron James Draplin and the Draplin Design Company.